Arts & Entertainment
Anatoly Korolev and Dmitry Kosyrev, RIA Novosti commentators
George's Ribbon was one of the few Russian imperial symbols that survived in the Soviet times. The Order of Glory, established during WWII, had a ribbon of the same colours, so St. George's struck a familiar note in the mind of wartime soldiers' descendants.If you cherish your ancestors' contribution to the Allied cause, tie a ribbon on your bag, round the collar, or on anything you like, and wear it as long as you like. That was how the RIA Novosti project initially planned it.
The campaign was a stunning success. Ten million ribbons have been distributed so far in Britain, the US, Greece, Iceland, the Czech Republic, Italy, Estonia, Spain, South Africa, Serbia and China, to say nothing of Russia. Thousands of ribbons dangle from cars, hats and bag handles, and decorate streets and shop windows in Moscow, where the campaign started. Counterfeit items often come up. The authors of the idea do not mind so long as the ribbons are not used for commercial
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